A Swanson Capital Briefing
The Exit Readiness GapWhat buyers actually pay for, and why most IFA owners find out too late.
The number you would quote at a conference and the number a buyer will underwrite after due diligence are often not the same. The gap between them is the single biggest reason deals fall apart or close below expectations, and it is almost always avoidable if you see it early enough.
This is ten chapters on what actually moves the number, written from what Brian has seen across twenty years on every side of the deal. No fluff, and nothing sold to you at the end of each chapter. It is a free download.
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