About Brian Swanson

Brian SwansonTwenty years inside the sector.

Financial adviser, firm principal, buyer and seller.

The Background

A careeron every side
of the deal.

Brian has spent the last twenty years inside the IFA sector — not advising about it from the outside. He has been a financial adviser, a firm principal, a buyer, and a seller. He built a business from a single adviser to over 100 staff and has overseen in excess of £650 million in acquisitions across the UK and international market.

His relationships span the full spectrum of the market, from global asset managers and platforms to UK consolidators and acquirers, and international buyers and sellers, among many others.

He understands valuation mechanics, deal structures, earnout risk, and what a buyer needs to see before they commit, because he has been that buyer. He also understands what a seller is really giving up, because he has been that seller too. That direct, personal experience is not a footnote. It is the foundation of everything he brings to this process.

How Brian Works

Four principles,held consistently.

Discreet by default

A sale is sensitive. Conversations are held in confidence, and information moves only when you say it should.

Grounded in real deals

Valuations and structures based on how transactions actually work — earn-outs, risk and what a buyer needs to see — not textbook multiples.

Straight talking

An honest view of value, readiness and risk, including when it is not what you hoped to hear — direct, but always polite.

Led personally

Brian leads every engagement himself, drawing on specialists from his network when a deal needs them.

Specialist Network

Expertise on callwhen a deal needs it.

Brian draws on a trusted network of specialists when a transaction calls for it. When a deal needs capacity or expertise beyond his own, that network is engaged directly.

01

M&A Lawyers

UK and international.

03

Recruitment & Retention

UK and international.

Work with Brian directly

Sell-side, buy-side, valuations, growth consulting, or sales mentoring — get in touch to discuss your situation.

Get in Touch